S E L L I N G

Buyer Agency

The Home Seller's Advantage

Consumers today are demanding better service and greater value than ever before. Home buyers and sellers expect hard work, loyalty and results from their agents -- in short, total representation and accountability by the real estate professionals.

Laws and the everyday practice of real estate are changing to reflect this enhanced service expectation in the form of separate agency representation for sellers and for buyers. The concept of separate buyer agency is here -- because it makes good sense. Both home purchasers and home sellers can benefit from it.

• Sellers benefit from buyer agency because it can eliminate the liability of the seller from misrepresentations or mistakes made by the other agent, who under the old sub-agency system, works for the seller.
  
  
• Sellers benefit from buyer agency because it more clearly fixes the performance expectations, service responsibilities and accountability of each agent.
  
  
• Sellers benefit from buyer agency because it eliminates the confusion -- "Whom does the other agent represent?"
  
  
• Sellers benefit from buyer agency because it opens the door to the increasing number of prospective purchasers who insist on buyer representation.
  
  
• Sellers benefit from buyer agency by attracting more transferee buyers because corporations are insisting on buyer agency for their transferring employees.
  
  
• Sellers benefit from buyer agency because sellers become buyers and want the dedication, loyalty and accountability offered by the buyer's agent.
  
  
• Ken Carroll recognizes the benefits of buyer agency to sellers and cooperates with buyer's agents. Brokers who refuse to cooperate with buyer's agents limit the number of buyers being exposed to a sellers' home.
  
  
• Selecting a real estate company to market your home is a very important decision. Loyalty, hard work, integrity and results are what you should expect from your brokerage company.